From NYC's Lower East Side, ALIFE and their Rivington Club storefront has had their finger on the pulse of streetwear for 16 years. Following up on their first collaboration with Puma last year, ALIFE and Puma have teamed up again with a collection inspired by soccer, streetwear and a bonkers pamphlet put out by the NYPD to scare tourists in the 70s, "Welcome to Fear City."
Rock City Kicks is proud to be one of only a few retailers carrying this collaboration. (VIEW COLLECTION.)
There's no way you could have a soccer-inspired collection and not have a pair of shorts in the mix: Puma - ALIFE Soccer Jersy Short (Peacoat)