Sponsored exclusively by RockCityKicks, LaceSwap is Little Rock's premier sneaker convention. Started by Mike "The ShoeKeeper" Watkins, LaceSwap was constructed to give enthusiasts an opportunity at furthering the sneaker culture in an otherwise forgotten region. With the demand for sneakers reaching all time highs, #LaceSwap2013 will provide you a chance at buying, selling, or trading hard-to-purchase sneakers and/or sneaker apparel. LaceSwap 2013 will be held Saturday, September 7th, downtown at the DoubleTree Hotel (424 W. Markham Street, Little Rock, AR, 72201) from 4pm to 9pm. Tickets are sold at all RCK locations for only $10! Feel free to join us downtown Sept. 7th for what is sure to be a rare experience.