By the mid-90s, Nike Basketball had taken rule over the brand and other robust categories such as Running and Training were tasked with keeping up with the the hoops game. Nike knew that for the 1995 flagship model, nothing short of striking the right chord with such volume would be considered a success. After all, the brand prizes itself for being the best of the best, so first-time Running designer Sergio Lozano had quite a challenge ahead of him. Fortunately, Lozano’s experience with Nike ACG provided to be a solid foundation for a ground-breaking shoe, and despite initial resistance of the ambitious architect’s initial sketches, Sergio was determined to push forward with his iconoclastic vision.

With the mentorship of Tinker Hatfield, who compelled the young designer to find an authentic story to the visual concept, Sergio Lozano put the finishing touches on the Air Max 95. The describe this beauty in a few short words: the lines and curves were inspired by the Grand Canyon, the black midsole was selected as a means to mask dirt – an insight he gained from Nike ACG, the neon yellow was a nod to origins of Nike Running, and the unconventional details take after the human anatomy. Once this masterpiece came into production, it didn’t take long for the silhouette to get the co-sign from the running circles and the hip-hop culture from hemisphere to hemisphere.

Article Via : Sneakernews



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